Waterproof Jewellery: Gold PVD - What It Is & Why We love It

If you love the look of gold but want something very affordable that you can actually live in, Gold PVD stainless steel is a beautiful option. It gives you that rich, golden finish without the stress of fading, tarnishing and constant upkeep.

What Is Gold PVD?

Gold PVD stands for Physical Vapour Deposition. It’s a process where a thin layer of gold is bonded to stainless steel inside a vacuum chamber. Rather than simply sitting on top like traditional plating, the gold coating fuses to the base metal at a molecular level creating a thin, dense layer. The result is a finish that’s thicker than standard gold plating and far more durable.

You can explore our full range of Waterproof Stainless Steel Gold PVD Jewellery including necklaces, earrings and bracelets.

Why Stainless Steel?

Stainless steel is strong, resistant to rust and holds its shape well over time. When combined with the PVD process, it becomes an ideal base for jewellery designed for regular wear. If you’re looking for something you don’t have to take off constantly, our Waterproof Jewellery Collection is designed with this in m

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Is Gold PVD Waterproof?

Gold PVD jewellery is considered water-resistant and highly sweat-resistant. You can wear it in the shower, swimming, while washing your hands, at the beach or on busy days without worrying about quick fading or tarnishing. While no jewellery is completely indestructible, PVD-coated stainless steel handles moisture far better than traditional plated pieces.

How Durable Is It?

This is where PVD really stands out.

• Resistant to corrosion and rust

• More scratch-resistant than standard plating

• Holds its colour for years with normal wear

• Less likely to fade from sweat or humidity

It’s commonly used in high-end watches and fashion accessories because of its strength and longevity.

Is It Safe for Sensitive Skin?

Yes, in most cases. Gold PVD often uses biocompatible materials such as titanium nitride in the coating process. Combined with stainless steel, this makes it generally hypoallergenic and suitable for sensitive skin. If you usually react to costume jewellery, PVD stainless steel is often a much better alternative.

What Does It Look Like?

Gold PVD has a bright, luxe finish that closely resembles solid gold. It’s smooth, even in tone and feels substantial rather than flimsy.

It gives you that warm golden look without the solid gold price point, making it perfect for building a collection you can actually wear daily.

Browse our Gold Necklaces and layered styles to see how the finish catches the light.

How to Care for Gold PVD Jewellery

One of the biggest advantages is how low-maintenance it is. To keep your pieces looking their best, it's suggested you:

• Rinse with fresh water after swimming in salt water or chlorine

• Pat dry with a soft cloth

• Store separately to avoid scratching

• Avoid harsh chemicals or abrasive cleaners

That’s it. No constant polishing required.

A Practical Gold Option for Everyday Wear

Gold PVD stainless steel offers a balance of beauty and durability. It’s strong, water-resistant, gentle on skin, and designed to last far longer than standard plated jewellery.

If you want pieces you can put on in the morning and forget about, explore the Waterproof gold PVD Collection and find styles that work just as well layered or worn on their own.